New York–based experiential and concept designer specializing in immersive retail environments, fragrance launches, and branded activations. With over a decade of experience working with luxury and beauty brands, I strive to blend creative strategy, 3D design, and execution to transform ideas into striking consumer experiences.
EXPERIENTIAL DESIGN
About Me.
Crafting brand storytelling frameworks, consumer journey maps, and activation strategies that bring clarity and direction to every project.
Strategy & Consulting
From windows to fixtures to large-scale pop-ups, I design visually striking and functional experiences that bridge concept and execution.
Experiential Design
Project Execution
Managing vendors, budgets, and production details to ensure ideas translate seamlessly from renderings into reality
The Tory Burch Sublime fragrance launch at Bloomingdale’s 59th Street transformed the store into a brand showcase, with custom graphics and 3D buildouts spanning from the main aisle to the exterior windows, creating a striking visual takeover.
Tory Burch
Sublime
The Hermès Barénia launch at Bloomingdale’s 59th Street featured an installation inspired by the house’s iconic leather craftsmanship. Monolithic bracelet-like forms, rich textures, and refined materiality transformed the space into a sculptural showcase that echoed the elegance of the fragrance.
Hermès
Effy Jewelry is a luxury brand celebrated for bold, statement-making designs. As an Experiential Designer, the focus is on bringing the brand to life through fixtures, retail environments, and activations that elevate the client experience.
EFFY
The Victoria’s Secret Bombshell Garden activations reimagined the New York High Line space into lush, floral environments celebrating the Bombshell fragrance. Oversized blossoms, branded props, and garden-inspired installations created a vibrant, dreamlike setting that invited guests to step into the fragrance story.
Victoria’s Secret
Essence of Dreams — a holiday fragrance launch at Bloomingdale’s featuring custom props and festive display elements.
Tory Burch
Essence of Dreams
Passion Projects
Passion projects are creative explorations that push design beyond the brief, experimenting with new concepts, aesthetics, and experiences.
