EFFY HEMATIAN
NEW YORK, NEW YORK
EFFY CHARTER DESIGN
Effy Charters are week-long immersive takeovers, where Effy Jewelry transforms cruise ships into fully branded retail experiences. The program spans multi-scale pop-ups, integrated marketing, and curated event strategies designed to engage guests throughout the journey.
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MARKETING LANDSCAPING
I define my approach as “marketing landscaping” - designing structures and activations that turn spaces into content-driven moments. Each element is crafted to enhance visibility and flow together into a seamless, cohesive brand vision.
CONCEPT OVERVIEW
Eurodam 2025
