Brooklyn-based experiential and spatial designer specializing in immersive retail, beauty, and jewelry environments. I blend creative direction, 3D design, and visual merchandising to create dimensional brand stories grounded in materiality, movement and emotion.

EFFY JEWELRY

SENIOR EXPERIENTIAL DESIGN 2026

EVERGREEN BRAND DESIGN

A modular window system designed to enhance visual merchandising displays, introducing height, depth, and sculptural drama within the retail space.

CHARTER ACTIVATION DESIGN

EFFY Charters are week-long immersive experiences that transform existing ship interiors into curated, high-impact experiential environments.

WINDOW DISPLAY DESIGN

Hand-curated window displays designed across 160 cruise ship window systems, delivering a cohesive and elevated brand experience at scale.

WRG DESIGN

3D DESIGN

A selection of freelance projects spanning retail, pop-up, and experiential design. Each concept explores brand storytelling through spatial design, balancing bold visual identity with functional execution across a range of industries.

MAC COSMETICS

LIFEWAY

WINKY LUX

GRUNS

OATLY

MISSION MEATS

SHISEIDO

SENIOR VISUAL MERCHANDISING DESIGN

Led visual merchandising strategy for Hermès and Tory Burch fragrances across U.S. retail partners, developing seasonal visual weeks and elevated display concepts that translated the brand’s luxury codes into impactful in-store experiences.

HERMÈS

TORY BURCH

ARCHIVE

PASSION PROJECTS

An archive of early concept work and passion projects exploring spatial storytelling, brand identity, and material expression. These designs represent a foundation of creative experimentation - where ideas were pushed, identities were shaped, and my approach to experiential design began to take form.

BOMBSHELL GARDEN

LE BONE APPART

HEART&HUE

WEWOREWHAT

VERVE

SENIOR EXPERIENTIAL DESIGN / MULTI-CONCEPT ARTIST

WILLIAMROBERTGALLAGHER@GMAIL.COM