Brooklyn-based Creative Director specializing in immersive retail environments across beauty, jewelry, and experiential design. I lead the development of spatial concepts that balance creative direction with real-world execution - grounded in consumer flow, product visibility, and strong foundational design.

SPATIAL STORYTELLING.

BUILT FOR VISIBILITY.

CAPABILITIES / APPROACH

Experiential retail environments

Product + concept-driven design

Systems thinking at scale

Designed for visibility

Visual merchandising as language

Concept through execution

WRG DESIGN

WRG DESIGN is a multidisciplinary creative studio specializing in experiential design, retail environments, visual merchandising, and branded spaces. From concept development through 3D visualization and production, every project is approached with a balance of strategic thinking and artistic storytelling. Passionate about creating immersive environments that connect people with brands, WRG Design transforms ideas into memorable physical experiences across luxury, fashion, beauty, hospitality, and lifestyle industries.

SEPHORA TIMES SQUARE

MAC

ULTA FLC

WINKY LUX

SEPHORA TIMES SQUARE

SUMMER FRIDAYS

SEPHORA POP-UP

SAIE

TRADESHOW BOOTH

GRUNS

OATLY

HOUSE OF TASTE

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EFFY JEWELRY

As Senior Experiential Designer at EFFY Jewelry, led the design and development of luxury retail experiences across cruise ships, flagship environments, and branded activations. Guided projects from concept through photorealistic visualization and production, creating immersive stores, pop-ups, window displays, custom fixtures, and scalable visual merchandising systems that elevated the customer experience.

EXPERIENTIAL SET DESIGN

CHARTERS

EVERGREEN

WINDOW SYSTEM

WINDOW DESIGN

590 5TH AVE FLAGSHIP

BRAND EXTENSIONS

CRUISE RETAIL DESIGN

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PASSION IN EVERY DETAIL.

SPACES THAT MOVE PEOPLE AND PRODUCT.

I create experiential environments led by product storytelling. At the intersection of art and retail, my installations elevate product, shape consumer journeys, and turn brand moments into visually striking experiences.

Heart & Hue Concept Shop

Miu Miu Pop-Up

RETAIL EXPERIENCES

Designed experiential fragrance launches for luxury and prestige brands, translating each fragrance into immersive retail environments, pop-ups, and visual merchandising experiences through roles as Senior Visual Designer at Victoria's Secret and Senior Visual Merchandising Designer for Hermès, Tory Burch, and other prestige beauty brands.

HERMES

BARENIA

VICTORIA’S SECRET

BOMBSHELL GARDEN

TORY BURCH

SUBLIME

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SELECTED WORK

Selected work spanning retail, hospitality, food & beverage, and consumer products, demonstrating a multidisciplinary approach to spatial design, branding, and customer experience. From immersive pop-ups and boutique cafés to restaurant interiors and packaging systems, each project is driven by strategic thinking, strong visual storytelling, and a focus on creating memorable brand moments.