SPATIAL STORYTELLING.

BUILT FOR VISIBILITY.

Brooklyn-based Associate Creative Director specializing in immersive retail environments across beauty, jewelry, and experiential design. I lead the development of spatial concepts that balance creative direction with real-world execution - grounded in consumer flow, product visibility, and strong foundational design.

CAPABILITIES / APPROACH

Experiential retail environments

Product + concept-driven design

Systems thinking at scale

Designed for visibility

Visual merchandising as language

Concept through execution

SELECTED WORK

EFFY CHARTERS

Experiential retail takeovers at sea

MAC COSEMTICS

MAC x Sephora

Barénia Fragrance Launch

HERMÈS

Sublime Fragrance Launch

TORY BURCH

PASSION IN EVERY DETAIL.

SPACES THAT MOVE PEOPLE AND PRODUCT.

Heart & Hue Concept Shop

Miu Miu Pop-Up

Fragrance Installation

I create experiential environments led by product storytelling. At the intersection of art and retail, my installations elevate product, shape consumer journeys, and turn brand moments into visually striking experiences.

SELECTED WORK

VERVE

Sportswear Pop-Up

OATLY

House of Taste

WINKY LUX

Ulta FLC Beauty Pop-Up

Retail Pop-Up

GRUNS

Across clients, categories, and constraints-

ideas become designed experiences.

GAP Holiday Trolly

WEWOREWHAT Ulta FLC

TATCHA Pop-Up

97 Main Bar

Let’s build something memorable.

WILLIAMROBERTGALLAGHER@GMAIL.COM

Available for new projects and creative collaborations.