SPATIAL STORYTELLING.
BUILT FOR VISIBILITY.
Brooklyn-based Associate Creative Director specializing in immersive retail environments across beauty, jewelry, and experiential design. I lead the development of spatial concepts that balance creative direction with real-world execution - grounded in consumer flow, product visibility, and strong foundational design.
CAPABILITIES / APPROACH
Experiential retail environments
Product + concept-driven design
Systems thinking at scale
Designed for visibility
Visual merchandising as language
Concept through execution
SELECTED WORK
EFFY CHARTERS
Experiential retail takeovers at sea
MAC COSEMTICS
MAC x Sephora
Barénia Fragrance Launch
HERMÈS
Sublime Fragrance Launch
TORY BURCH
PASSION IN EVERY DETAIL.
SPACES THAT MOVE PEOPLE AND PRODUCT.
Heart & Hue Concept Shop
Miu Miu Pop-Up
Fragrance Installation
I create experiential environments led by product storytelling. At the intersection of art and retail, my installations elevate product, shape consumer journeys, and turn brand moments into visually striking experiences.
SELECTED WORK
VERVE
Sportswear Pop-Up
OATLY
House of Taste
WINKY LUX
Ulta FLC Beauty Pop-Up
Retail Pop-Up
GRUNS
Across clients, categories, and constraints-
ideas become designed experiences.
GAP Holiday Trolly
WEWOREWHAT Ulta FLC
TATCHA Pop-Up
97 Main Bar
Let’s build something memorable.
WILLIAMROBERTGALLAGHER@GMAIL.COM
Available for new projects and creative collaborations.